During the morning programme, several speakers presented their vision on future developents in forage grass. John Thijssen, Member of the Board of Directors of the Barenbrug Group, explained Barenbrug’s long-term strategy based on developments in the forage grass sector and customer needs. Vice-Chairman of the Board of dairy company FrieslandCampina, Erwin Wunnekink, shared insights regarding developments in the European dairy market. He emphasized that grass and roughage were essential for dairy farming and key to high quality milk and animal welfare.
Barenbrug’s international product manager for forage, Christiaan Heijink, showed Barenbrug’s latest forage grass innovations based on regional (climate) needs, such as NutriFibre and Lucerne Yellow Jacket. The morning closed with a dynamic presentation by trendwatcher Richard van Hooijdonk, sharing his inspiring vision on how technology, such as drones and robots, would change the agricultural sector in the future. His main message? The future starts starts right now, so don’t be scared of new technological developments but embrace them!